Region: Northeast Cannabis Business Conference
Oct. 27-28, 2020 | Atlantic City Convention Center | Atlantic City
13 Petrifying Promotions to Run this Halloween
By NCIA
|
July 19, 2019

13 Petrifying Promotions to Run this Halloween


Whether you’re a dispensary owner looking for a clever promotion or a cannabis connoisseur hoping to stay home and watch scary movies, Halloween is an occasion that most people enjoy celebrating. So, in honor of All Hallows’ Eve, we’ve created thirteen devilish deals to get you and your customers in the Halloween spirit.

1. Kick Off Halloween Early

Everyone knows that Halloween is on October 31st; but what they don’t tell you, is that there’s no reason to wait for October 31st to start the party! Draw customers into your store early for added sales by letting them know you’d love to see a preview of their Halloween costume the night before and ensuring them that you’ve got what they’re looking for to make Halloween a great night2.

2. Trick-or-Treat at Your Local Dispensary

Dressing up is undoubtedly the most fun part about Halloween . . . well, besides the candy, of course. Encourage your customers to stop by in costume to receive a discount or freebie with purchase on the way to their Halloween parties.

3. Dress Up as Your Favorite Spooky Strain

With so many Halloween themed strains available (see below), this one is a no brainer even for beginner zombies. Get the word out that anyone dressed up as their favorite spooky strain will receive a sample of that strain to get them in the Halloween spirit. But brace yourselves; you might encounter more than a few Jack the Rippers and Michael Meyers’.

4. Spend X Amount and Receive a Treat

Offering a gift with purchase or BOGO (buy one, get one) is a sales technique that has been around since the dawn of time — and with good reason! Promotions like this incentivize increased sales and allow your customers to sample new products; and what better time to sample than Halloween? Offer a complimentary “treat” when your customers purchase a pre-set amount.

5. Hold a Witching Hour

People love a good happy hour, but on Halloween, people really love a good Witching Hour. To take full advantage of the promotion, host the Witching Hour during slower times of the day to attract more customers in and to keep the flow of traffic steady throughout the day.

6. Break Your Bad Luck

At some point in life, everyone has felt as though they were experiencing a spurt of bad luck. Show your customers that you’re committed to breaking that bad luck streak by offering a discount.

7. Trick or Tweet

This one is easy – offer a free or discounted “treat” in exchange for your customers sending out a Tweet on your behalf. Whether you decide this Tweet is a photo of what they purchased or just checking in, it expands your brand’s awareness to their following and new, potential customers.

8. Witches Hat Trick

Pull a classic hat trick with your customers – fill a witch’s hat with harder to move inventory and have your customers pull out a treat. It’s a clever spin on an old trick that encourages your customers to try new products and helps manage your inventory.

9. 13 Hours of Scary Good Deals

In order to ensure traffic remains steady throughout the day, run a different promotion every hour, saving your strongest promotions for the slower hours of the day. Whether you promote different themed strains (see below), or offer a variety of “buy more, save more” discounts, by having multiple deals throughout the day, you’re giving your customers the opportunity to choose the deal that best applies to them.

10. Text a Trick or Treat

Chances are, you’re already using text messages to push notifications to your customers about new strains and deals. On Halloween, you can send your customers a text and tell them to come collect their treat. Neat trick, huh!

11. Overcome Triskaidekaphobia

Triskaidekaphobia is the fear of the number 13. Why not help your customers overcome that fear by offering a 13% discount?

12. Grow Your Gang of Ghouls

No one wants to be alone on Halloween. Encourage your customers to bring new friends in to receive a group discount. Because you know what people love more than spending time with friends on Halloween? Saving money with friends on Halloween.

13. Promote Halloween Themed Strains

While these strains aren’t confined solely to October 31st, these spooky strains are certainly fan favorites for the most ghastly day of the year. Offer your customers some scary good sales, and you’re sure to have a very Happy Halloween!**

Tony Magee, Founder of Lagunitas Brewing Company, Announced as Keynote Speaker

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