Region: Northeast Cannabis Business Conference
FEB. 19-20, 2020 | Hynes Convention Center | Boston

Conference Agenda

Want to learn best practices and strategies at this year’s #NECannaBizCon?

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Everything you need to know about the Northeast cannabis market is right here at #NECannaBizCon

We have our eyes on all of the changes taking place in the Northeast. We’ve created a regionally focused agenda to help you understand the best way to position yourself in this emerging market. Grow your business by joining NCIA members, policymakers, entrepreneurs and service providers as we all work together to elevate your business.

General Schedule

Wednesday, February 19

9:00 - 10:00: Educational Sessions

9:00 - 5:00: Cannabis Investment Forum

10:15 - 11:30: Welcome Remarks and Keynote Address

11:00 - 5:30: Expo Floor Open

11:30 - 1:00: Break to Explore the Expo Floor

1:00 - 4:30: Educational Sessions

4:20 - 5:30: Networking Reception

Thursday, February 20

9:00 - 10:00: Educational Sessions

9:00 - 5:00: Cannabis Investment Forum

10:15 - 11:30: Keynote

11:00 - 3:00: Expo Floor Open

11:30 - 1:00: Break to Explore the Expo Floor

1:00 - 4:30: Educational Sessions

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Educational Agenda

*CLICK ON THE DAYS BELOW TO SEE TRACKS AND SCHEDULING FOR THAT DAY
DAY 1: CONFERENCE & EXPO

Wednesday, February 19

|

DAY 2: CONFERENCE & EXPO

Thursday, February 20

WEDNESDAY, FEBRUARY 19, 2020 11:40 AM- 12:00 PM (Expo Floor)

Cannabis in 2020: Exploring Mature Market Trends from a Northeast Perspective

As we enter a new decade, Massachusetts caps off a full year of legal, adult-use cannabis sales; Maine’s adult-use retail market is starting to take shape, and other states throughout the Northeast and the U.S. are moving forward through various stages of legalization. Meanwhile, more established markets continue to move through hyper-growth or settle into maturity. In this session, we’ll incorporate insights from BDS Analytics’ Retail Sales Tracking, Consumer Insights, and Industry Intelligence data to explore key cannabis industry trends for 2020, and will look to mature markets to unpack how these trends will manifest in the Northeast.

Learning Objectives:
1. Understanding of the current state of the U.S. cannabis industry.
2. Evolution of mature/established markets within the U.S. cannabis industry.
3. Insight into current and future key trends within the U.S. cannabis industry.
4. Implications around how key trends will manifest in the Northeast market.

Session Code: LL03

Presenter:
Kate Senzamici, Account Manager, BDS Analytics


WEDNESDAY, FEBRUARY 19, 2020 11:10 AM- 11:30 AM (Expo Floor)

Cannabis Cultivation: The Gateway to Agricultural Water Management Best Practices

Water management of irrigation and climate control can aid optimizing cultivation and maintaining regulatory compliance. For growers, operators and investors, this translates to improving plant quality, improving efficiency, and creating greater visibility of their crops and return on investments.

As regulatory oversight continues to evolve, this industry is not yet governed by a national set of water use standards. This session will share how other legal states have implemented Best Management Practices (BMP’s), and how to interpret Massachusetts’s Guidance on BMP’s for Water Use.

Several innovative and effective technologies will be discussed that allow for irrigation water recycling, condensate reclamation, and proper waste stream management, as well as highlight new efforts to integrate technologies never applied to commercial farming. This presentation will also explain how to adopt data driven farm management tools and various forms of IoT technologies. Lastly, this session will review equipment that can be used to monitor, control and audit water usage.”

Learning Objectives:
1. Understand Massachusetts’s Guidance on Best Management Practices for Water Use
2. How does Massachusetts’s hazardous waste management affect water treatment for cultivation?
3. What data management tools can help improve water management?
4. What new treatment technologies are being looked at for cannabis cultivation?”

Session Code: LL01

Presenter:
Kyle Lisabeth, Director of Business Development, Silver Bullet Water Treatment


WEDNESDAY, FEBRUARY 19, 2020 9:00 AM - 10:00 AM (Room 207)

How to Move and Bank and Cannabis Cash

With the Wall Street Journal placing ’18 domestic sales at $11.2 billion, cannabis cash is in desperate need of banking. This panel session will provide an overview of both medical and adult-use marijuana cash management and banking. Beyond helping dodge common landmines, this presentation provides a tool kit to methodically address issues and forge/maintain long term banking/financing relationships, how to legally transport cannabis cash between the states and how to bank cannabis proceeds internationally. This presentation is geared towards plant-touching businesses, financial institutions, ancillary service providers and investors.

Learning Objectives:
1. What to look for and avoid in a bank offering financial services.
2. Understanding and negotiating fees banks assess on cannabis accounts; onboarding, monthly, annual, and deposits (paper, ACH and wire).
3. How to legally transport cannabis cash between the states.
4. How to legally bank cannabis cash internationally.

Session Code: WE01

Presenters:
Steve Schain, Senior Counsel, Hoban Law Group
Nancy Lake, CAMS-Audit, CAMS-FCI Director of Compliance Anchor, Atlantic Community Bankers Bank


WEDNESDAY, FEBRUARY 19, 2020 9:00 AM - 10:00 AM (Room 208)

IPM Best Practices for Cannabis Cultivators

Session Code: WE02

Presenters:
Dr. Stephanie Wedryk, Director of Research and Development, Rx Green Technologies
Jeremy Warren, Director of Plant Health Dark, Heart Nursery


WEDNESDAY, FEBRUARY 19, 2020 9:00 AM - 10:00 AM (Room 209)

Meet the Regulators: Massachusetts

Session Code: WE03


WEDNESDAY, FEBRUARY 19, 2020 9:00 AM - 4:30 PM (Room TBD)

CannaVest


WEDNESDAY, FEBRUARY 19, 2020 10:00 AM - 11:30 AM (Veterans Memorial Auditorium)

Welcome Remarks and Keynote Address


WEDNESDAY, FEBRUARY 19, 2020 1:00 PM - 2:00 PM (Room 207)

The Ghost of 280E: Past, Present, and Future

Federal tax code 280E is among one of the greatest economic challenges for businesses operating within the cannabis industry, causing major complications and tax burdens for all vertically integrated license holders and especially dispensaries. When you are in the midst of building your business, taxes may be your last area of focus. However, a lack of knowledge and understanding about the implications of IRC §280E can end up costing you a fortune in additional taxes, interest, and penalties. In this panel discussion, three top cannabis industry consultants will demystify IRC §280E; share the most current intel as to the status IRC §280 today after the Tax Court decision in Harborside Health, and deliver important foresight into the future of the industry. As we tackle the 280E issue in this lively panel, all of your important unanswered questions will be addressed in order to help you succeed.

Learning Objectives:
1. Gain a firm grasp on the implications of IRC §280E and how it’s impacting their business.
2. Receive clarity as to which expenses are deductible under IRC Section 280E, and which are not deductible.
3. Learn how to structure the ownership of their cannabis business to minimize overall tax impact.
4. Develop best practices and planning strategies to minimize their tax burdens.

Session Code: WE04

Presenters:
Steven Monacelli, Co-Founder & Partner, Restivo Monacelli LLP
Rachel Gillette, Partner & Chair, Cannabis Practice Group West, Greenspoon Marder
Jaques Santucci, President, Nucleus One Consulting


WEDNESDAY, FEBRUARY 19, 2020 1:00 PM - 2:00 PM (Room 208)

Paths to Distribution

When it comes to bringing your product to the consumer, distribution is everything. But there are several strategies a brand can take to make it into a shopper’s cart. They can go direct, partner with a larger distributor or even license their product, leaving the heavy lifting to another company. In the distribution supply chain, there’s also that final gatekeeper: the retailer. How does your product breakthrough?

This panel will outline common distribution paths for cannabis companies. Our experts will relay the pitfalls that brands can face – and how to avoid them. Join this conversation to gain insight into the most essential part of the supply chain.

Learning Objectives:
1. Consider the advantages and disadvantages of various distribution channels.
2. Learn how to have your brand breakthrough in a crowded market.
3. Gain insight on how to structure a distribution partnership.
4. Get inspired by recent distribution success stories.

Session Code: WE05

Presenters:
Michael Christopher, Co-Founder & CEO, mood33
Kieve Huffman, Chief Business Officer, Future State Brands


WEDNESDAY, FEBRUARY 19, 2020 1:00 PM - 2:00 PM (Room 209)

Compliance is Critical: How to Avoid a Costly Mistake

Compliance is a language that must be spoken across all departments of a cannabis business, from operations and marketing to the executive suite and Marijuana Establishment Agents. Establishing and enforcing compliance protocols will not only impact the bottom line by improving efficiency and leading to a reliable product, but also by avoiding unnecessary crises and fines. This interactive session will cover all areas of compliance and feature hypothetical situations and multiple-choice compliance situations specific to marijuana establishment operations, licensing and inspections.

Learning Objectives:
1. Demonstrate how instituting and enforcing compliance across all departments can impact efficiency in the licensing timeline becoming operational, and increase brand strength, marketing strategies, and strategic relationships.
2. Learn how adopting standard operating procedures across all levels of the organization with respect to regulatory compliance can assist in boosting profitability and mitigating losses and liability.
3. Understand how failure to implement and enforce regulatory compliance at all levels of the organization can lead to avoidable mistakes and unnecessary crises when the organization is facing inspection, responding to necessary product recalls, or other enforcement actions.
4. Receive up-to-date information on the consequences of failure to adopt, maintain, and enforce compliance measures, and how these consequences can result in significant fines as well as intangible losses to brand reputation.”

Session Code: WE06

Presenters:
Meg Nash, Attorney, Vicente Sederberg LLP
Casey Leaver, Compliance Manager, Vicente Sederberg LLP
Scottie Gordon, VP, Licensing and Regulatory Affairs, Curaleaf


WEDNESDAY, FEBRUARY 19, 2020 2:15 PM - 3:15 PM (Room 207)

Social Equity Strategies: What You Need To Know For Winning Applications and Successful Operations That Promote Diversity and Inclusion

Members of NCIA’s State Regulations Committee, who keep up-to-date on the new laws, rules, and regulations, will provide an overview of social equity in cannabis. Learn about the different social equity programs in key states. The panel will provide a comparative analysis of the social equity programs being implemented. Also, they will host a practical discussion about what that means for your application and operations. Learn how to maximize points in your application, and practical strategies for implementing diversity, equity, and inclusion in your cannabis business. Social equity is a win-win for everyone so come learn more about it.

Learning Objectives:
1. A nationwide comparative analysis of the various social equity programs.
2. Understand regional social equity trends.
3. Practical advice on how to promote and incorporate social equity into your business and community.
4. Strategies for demonstrating a commitment to social equity for a winning application.

Session Code: WE07

Presenters:
Erin Fay, Vice President, External Affairs Growth Network Holdings
Chris Jackson, Government & Legislative Affairs/Social Equity Lead, Sticky
Margeaux Bruner, Lobbyist & Corporate Social Responsibility Consultant, Perpetual Harvest Sustainable Solutions


WEDNESDAY, FEBRUARY 19, 2020 2:15 PM - 3:15 PM (Room 208)

The Future of Cannabis Packaging

Cannabis companies put a lot of effort and resources into packaging – in part because of regulations and laws, but also because the packaging represents their brand.

Selecting the right packaging materials, considering sustainable choices, ensuring compliance with labeling laws, and protecting the products and brands from counterfeiting are issues that all companies must consider.

In this panel discussion, expert members of the NCIA Packaging and Labeling Committee will address these issues and more as they discuss the future of cannabis packaging.

Learning Objectives:
1. How to protect your cannabis products from counterfeiting.
2. Next-generation, sustainable and child-resistant packaging options for the cannabis industry.
3. Best practices for “honesty in labeling” for cannabis products.
4. A look ahead at Federal packaging and labeling compliance.”

Session Code: WE08

Presenter:
Jennifer Whetzel, Founder & CEO, Ladyjane Branding


WEDNESDAY, FEBRUARY 19, 2020 2:15 PM - 3:15 PM (Room 209)

Social Consumption

Session Code: WE09


WEDNESDAY, FEBRUARY 19, 2020 2:30 PM- 2:50 PM (Expo Floor)

From Seed to Sale : The Global Supply Chain

This presentation will focus on the 45 cities and 14 countries I have recently visited, measuring the movers and shakers in each market. Building a reference guide to the entry point in each market, white label partners and regulatory hurdles that must be met to fluidly enter global CBD and THC markets.

Learning Objectives:
1. Globalization of the hemp markets.
2. How to secure IP to insure licensing agreement are followed.
3. What products are defining international markets.
4. Status of the industry: When will it be a commodity?

Session Code: LL05

Presenter:
Peter Holzworth, President/CEO, Fly Soul Shoes


WEDNESDAY, FEBRUARY 19, 2020 3:10 PM- 3:30 PM (Expo Floor)

Don't Reinvent the Wheel: Best Practices and GMPs THat Will Allow Your Business to Scale

Is your Quality or Compliance Department viewed as a benefit or expenditure to your bottom line? Over 30 different regulatory structures exist for the cannabis industry in the United States and the lack of open markets result in micro-economies that work against the modern business model in an era of globalization. What best practices from other consumer packaged industries can be used to transform an average cannabis or hemp business into a market disruptor? We will investigate how smart hires on your organization chart, implementation of an effective quality management system, adoption of good manufacturing practices (GMPs), and the incorporation of risk management practices can significantly reduce your operating costs in a scalable cannabis business. Do not reinvent the wheel. Rather, implement proper planning strategies and extract best practices from parallel industries to scale your business within and outside of individual state and national boundaries. Empower your Quality and Compliance units and watch your business flourish.

Learning Objectives:
1. Identify the fundamental systems that will apply to all businesses regardless of the market.
2. Understand how best practices from ag, food, and pharma can integrate into the cannabis sector.
3. Recognize what skills and experience to look for when hiring for key roles.
4. Develop a greater understanding of resources that allow professionals to work smarter not harder.

Session Code: LL06

Presenter:
David Vaillencourt, President, Principal Consultant, The GMP Collective


WEDNESDAY, FEBRUARY 19, 2020 3:30 PM - 4:30 PM (Room 207)

Interstate Commerce

Session Code: WE10


WEDNESDAY, FEBRUARY 19, 2020 3:30 PM - 4:30 PM (Room 208)

Artificial Intelligence and Its Role in Extraction

Extraction operators have to base decisions on best estimates as to when to change parameters, or to harvest the oil. The presenters will discuss what diminishing returns means to the operator, the black hole inside the equipment, and how continuous batch can help overcome some of the challenges faced in extraction operations today.

Learning Objectives:
1. Near Infrared (NIR) and how it can help remove the trial and error steps from your operation.
2. Discuss and breakdown the profiles of various NIR readings.
3. Explain why those composition profiles matter as an operator.
4. How composition profiles improve processing efficiency in relation to automation.

Session Code: WE11

Presenters:
Andy Joseph, General Manager, Apeks Supercritical
Nick Prystash, Sales Executive, Apeks Supercritical


WEDNESDAY, FEBRUARY 19, 2020 3:30 PM - 4:30 PM (Room 209)

Cannabis Delivery

Session Code: WE12


WEDNESDAY, FEBRUARY 19, 2020 4:20 PM - 5:30 PM (Expo Hall)

Networking Reception


WEDNESDAY, FEBRUARY 19, 2020 10:00 AM - 11:30 AM (Veterans Memorial Auditorium)

Welcome Remarks and Keynote Address


WEDNESDAY, FEBRUARY 19, 2020 9:00 AM - 4:30 PM (Room TBD)

CannaVest


WEDNESDAY, FEBRUARY 19, 2020 4:20 PM - 5:30 PM (Expo Hall)

Networking Reception


WEDNESDAY, FEBRUARY 19, 2020 9:00 AM - 10:00 AM (Room 209)

Meet the Regulators: Massachusetts

Session Code: WE03

Session Code: WE03

WEDNESDAY, FEBRUARY 19, 2020 1:00 PM - 2:00 PM (Room 209)

Compliance is Critical: How to Avoid a Costly Mistake

Compliance is a language that must be spoken across all departments of a cannabis business, from operations and marketing to the executive suite and Marijuana Establishment Agents. Establishing and enforcing compliance protocols will not only impact the bottom line by improving efficiency and leading to a reliable product, but also by avoiding unnecessary crises and fines. This interactive session will cover all areas of compliance and feature hypothetical situations and multiple-choice compliance situations specific to marijuana establishment operations, licensing and inspections.

Learning Objectives:
1. Demonstrate how instituting and enforcing compliance across all departments can impact efficiency in the licensing timeline becoming operational, and increase brand strength, marketing strategies, and strategic relationships.
2. Learn how adopting standard operating procedures across all levels of the organization with respect to regulatory compliance can assist in boosting profitability and mitigating losses and liability.
3. Understand how failure to implement and enforce regulatory compliance at all levels of the organization can lead to avoidable mistakes and unnecessary crises when the organization is facing inspection, responding to necessary product recalls, or other enforcement actions.
4. Receive up-to-date information on the consequences of failure to adopt, maintain, and enforce compliance measures, and how these consequences can result in significant fines as well as intangible losses to brand reputation.”

Session Code: WE06

Presenters:
Meg Nash, Attorney, Vicente Sederberg LLP
Casey Leaver, Compliance Manager, Vicente Sederberg LLP
Scottie Gordon, VP, Licensing and Regulatory Affairs, Curaleaf

Compliance is a language that must be spoken across all departments of a cannabis business, from operations and marketing to the executive suite and...

WEDNESDAY, FEBRUARY 19, 2020 2:15 PM - 3:15 PM (Room 209)

Social Consumption

Session Code: WE09

Session Code: WE09

WEDNESDAY, FEBRUARY 19, 2020 3:30 PM - 4:30 PM (Room 209)

Cannabis Delivery

Session Code: WE12

Session Code: WE12

WEDNESDAY, FEBRUARY 19, 2020 9:00 AM - 10:00 AM (Room 207)

How to Move and Bank and Cannabis Cash

With the Wall Street Journal placing ’18 domestic sales at $11.2 billion, cannabis cash is in desperate need of banking. This panel session will provide an overview of both medical and adult-use marijuana cash management and banking. Beyond helping dodge common landmines, this presentation provides a tool kit to methodically address issues and forge/maintain long term banking/financing relationships, how to legally transport cannabis cash between the states and how to bank cannabis proceeds internationally. This presentation is geared towards plant-touching businesses, financial institutions, ancillary service providers and investors.

Learning Objectives:
1. What to look for and avoid in a bank offering financial services.
2. Understanding and negotiating fees banks assess on cannabis accounts; onboarding, monthly, annual, and deposits (paper, ACH and wire).
3. How to legally transport cannabis cash between the states.
4. How to legally bank cannabis cash internationally.

Session Code: WE01

Presenters:
Steve Schain, Senior Counsel, Hoban Law Group
Nancy Lake, CAMS-Audit, CAMS-FCI Director of Compliance Anchor, Atlantic Community Bankers Bank

With the Wall Street Journal placing ’18 domestic sales at $11.2 billion, cannabis cash is in desperate need of banking. This panel session will...

WEDNESDAY, FEBRUARY 19, 2020 1:00 PM - 2:00 PM (Room 207)

The Ghost of 280E: Past, Present, and Future

Federal tax code 280E is among one of the greatest economic challenges for businesses operating within the cannabis industry, causing major complications and tax burdens for all vertically integrated license holders and especially dispensaries. When you are in the midst of building your business, taxes may be your last area of focus. However, a lack of knowledge and understanding about the implications of IRC §280E can end up costing you a fortune in additional taxes, interest, and penalties. In this panel discussion, three top cannabis industry consultants will demystify IRC §280E; share the most current intel as to the status IRC §280 today after the Tax Court decision in Harborside Health, and deliver important foresight into the future of the industry. As we tackle the 280E issue in this lively panel, all of your important unanswered questions will be addressed in order to help you succeed.

Learning Objectives:
1. Gain a firm grasp on the implications of IRC §280E and how it’s impacting their business.
2. Receive clarity as to which expenses are deductible under IRC Section 280E, and which are not deductible.
3. Learn how to structure the ownership of their cannabis business to minimize overall tax impact.
4. Develop best practices and planning strategies to minimize their tax burdens.

Session Code: WE04

Presenters:
Steven Monacelli, Co-Founder & Partner, Restivo Monacelli LLP
Rachel Gillette, Partner & Chair, Cannabis Practice Group West, Greenspoon Marder
Jaques Santucci, President, Nucleus One Consulting

Federal tax code 280E is among one of the greatest economic challenges for businesses operating within the cannabis industry, causing major complications and...

WEDNESDAY, FEBRUARY 19, 2020 2:15 PM - 3:15 PM (Room 207)

Social Equity Strategies: What You Need To Know For Winning Applications and Successful Operations That Promote Diversity and Inclusion

Members of NCIA’s State Regulations Committee, who keep up-to-date on the new laws, rules, and regulations, will provide an overview of social equity in cannabis. Learn about the different social equity programs in key states. The panel will provide a comparative analysis of the social equity programs being implemented. Also, they will host a practical discussion about what that means for your application and operations. Learn how to maximize points in your application, and practical strategies for implementing diversity, equity, and inclusion in your cannabis business. Social equity is a win-win for everyone so come learn more about it.

Learning Objectives:
1. A nationwide comparative analysis of the various social equity programs.
2. Understand regional social equity trends.
3. Practical advice on how to promote and incorporate social equity into your business and community.
4. Strategies for demonstrating a commitment to social equity for a winning application.

Session Code: WE07

Presenters:
Erin Fay, Vice President, External Affairs Growth Network Holdings
Chris Jackson, Government & Legislative Affairs/Social Equity Lead, Sticky
Margeaux Bruner, Lobbyist & Corporate Social Responsibility Consultant, Perpetual Harvest Sustainable Solutions

Members of NCIA’s State Regulations Committee, who keep up-to-date on the new laws, rules, and regulations, will provide an overview of social equity...

WEDNESDAY, FEBRUARY 19, 2020 3:30 PM - 4:30 PM (Room 207)

Interstate Commerce

Session Code: WE10

Session Code: WE10

WEDNESDAY, FEBRUARY 19, 2020 9:00 AM - 10:00 AM (Room 208)

IPM Best Practices for Cannabis Cultivators

Session Code: WE02

Presenters:
Dr. Stephanie Wedryk, Director of Research and Development, Rx Green Technologies
Jeremy Warren, Director of Plant Health Dark, Heart Nursery

Session Code: WE02 Presenters: Dr. Stephanie Wedryk, Director of Research and Development, Rx Green Technologies Jeremy Warren, Director of Plant Health...

WEDNESDAY, FEBRUARY 19, 2020 1:00 PM - 2:00 PM (Room 208)

Paths to Distribution

When it comes to bringing your product to the consumer, distribution is everything. But there are several strategies a brand can take to make it into a shopper’s cart. They can go direct, partner with a larger distributor or even license their product, leaving the heavy lifting to another company. In the distribution supply chain, there’s also that final gatekeeper: the retailer. How does your product breakthrough?

This panel will outline common distribution paths for cannabis companies. Our experts will relay the pitfalls that brands can face – and how to avoid them. Join this conversation to gain insight into the most essential part of the supply chain.

Learning Objectives:
1. Consider the advantages and disadvantages of various distribution channels.
2. Learn how to have your brand breakthrough in a crowded market.
3. Gain insight on how to structure a distribution partnership.
4. Get inspired by recent distribution success stories.

Session Code: WE05

Presenters:
Michael Christopher, Co-Founder & CEO, mood33
Kieve Huffman, Chief Business Officer, Future State Brands

When it comes to bringing your product to the consumer, distribution is everything. But there are several strategies a brand can take to make it into a...

WEDNESDAY, FEBRUARY 19, 2020 2:15 PM - 3:15 PM (Room 208)

The Future of Cannabis Packaging

Cannabis companies put a lot of effort and resources into packaging – in part because of regulations and laws, but also because the packaging represents their brand.

Selecting the right packaging materials, considering sustainable choices, ensuring compliance with labeling laws, and protecting the products and brands from counterfeiting are issues that all companies must consider.

In this panel discussion, expert members of the NCIA Packaging and Labeling Committee will address these issues and more as they discuss the future of cannabis packaging.

Learning Objectives:
1. How to protect your cannabis products from counterfeiting.
2. Next-generation, sustainable and child-resistant packaging options for the cannabis industry.
3. Best practices for “honesty in labeling” for cannabis products.
4. A look ahead at Federal packaging and labeling compliance.”

Session Code: WE08

Presenter:
Jennifer Whetzel, Founder & CEO, Ladyjane Branding

Cannabis companies put a lot of effort and resources into packaging – in part because of regulations and laws, but also because the packaging represents...

WEDNESDAY, FEBRUARY 19, 2020 3:30 PM - 4:30 PM (Room 208)

Artificial Intelligence and Its Role in Extraction

Extraction operators have to base decisions on best estimates as to when to change parameters, or to harvest the oil. The presenters will discuss what diminishing returns means to the operator, the black hole inside the equipment, and how continuous batch can help overcome some of the challenges faced in extraction operations today.

Learning Objectives:
1. Near Infrared (NIR) and how it can help remove the trial and error steps from your operation.
2. Discuss and breakdown the profiles of various NIR readings.
3. Explain why those composition profiles matter as an operator.
4. How composition profiles improve processing efficiency in relation to automation.

Session Code: WE11

Presenters:
Andy Joseph, General Manager, Apeks Supercritical
Nick Prystash, Sales Executive, Apeks Supercritical

Extraction operators have to base decisions on best estimates as to when to change parameters, or to harvest the oil. The presenters will discuss what...

WEDNESDAY, FEBRUARY 19, 2020 11:10 AM- 11:30 AM (Expo Floor)

Cannabis Cultivation: The Gateway to Agricultural Water Management Best Practices

Water management of irrigation and climate control can aid optimizing cultivation and maintaining regulatory compliance. For growers, operators and investors, this translates to improving plant quality, improving efficiency, and creating greater visibility of their crops and return on investments.

As regulatory oversight continues to evolve, this industry is not yet governed by a national set of water use standards. This session will share how other legal states have implemented Best Management Practices (BMP’s), and how to interpret Massachusetts’s Guidance on BMP’s for Water Use.

Several innovative and effective technologies will be discussed that allow for irrigation water recycling, condensate reclamation, and proper waste stream management, as well as highlight new efforts to integrate technologies never applied to commercial farming. This presentation will also explain how to adopt data driven farm management tools and various forms of IoT technologies. Lastly, this session will review equipment that can be used to monitor, control and audit water usage.”

Learning Objectives:
1. Understand Massachusetts’s Guidance on Best Management Practices for Water Use
2. How does Massachusetts’s hazardous waste management affect water treatment for cultivation?
3. What data management tools can help improve water management?
4. What new treatment technologies are being looked at for cannabis cultivation?”

Session Code: LL01

Presenter:
Kyle Lisabeth, Director of Business Development, Silver Bullet Water Treatment

Water management of irrigation and climate control can aid optimizing cultivation and maintaining regulatory compliance. For growers, operators and...

WEDNESDAY, FEBRUARY 19, 2020 11:40 AM- 12:00 PM (Expo Floor)

Cannabis in 2020: Exploring Mature Market Trends from a Northeast Perspective

As we enter a new decade, Massachusetts caps off a full year of legal, adult-use cannabis sales; Maine’s adult-use retail market is starting to take shape, and other states throughout the Northeast and the U.S. are moving forward through various stages of legalization. Meanwhile, more established markets continue to move through hyper-growth or settle into maturity. In this session, we’ll incorporate insights from BDS Analytics’ Retail Sales Tracking, Consumer Insights, and Industry Intelligence data to explore key cannabis industry trends for 2020, and will look to mature markets to unpack how these trends will manifest in the Northeast.

Learning Objectives:
1. Understanding of the current state of the U.S. cannabis industry.
2. Evolution of mature/established markets within the U.S. cannabis industry.
3. Insight into current and future key trends within the U.S. cannabis industry.
4. Implications around how key trends will manifest in the Northeast market.

Session Code: LL03

Presenter:
Kate Senzamici, Account Manager, BDS Analytics

As we enter a new decade, Massachusetts caps off a full year of legal, adult-use cannabis sales; Maine’s adult-use retail market is starting to take shape,...

WEDNESDAY, FEBRUARY 19, 2020 2:30 PM- 2:50 PM (Expo Floor)

From Seed to Sale : The Global Supply Chain

This presentation will focus on the 45 cities and 14 countries I have recently visited, measuring the movers and shakers in each market. Building a reference guide to the entry point in each market, white label partners and regulatory hurdles that must be met to fluidly enter global CBD and THC markets.

Learning Objectives:
1. Globalization of the hemp markets.
2. How to secure IP to insure licensing agreement are followed.
3. What products are defining international markets.
4. Status of the industry: When will it be a commodity?

Session Code: LL05

Presenter:
Peter Holzworth, President/CEO, Fly Soul Shoes

This presentation will focus on the 45 cities and 14 countries I have recently visited, measuring the movers and shakers in each market. Building a reference...

WEDNESDAY, FEBRUARY 19, 2020 3:10 PM- 3:30 PM (Expo Floor)

Don't Reinvent the Wheel: Best Practices and GMPs THat Will Allow Your Business to Scale

Is your Quality or Compliance Department viewed as a benefit or expenditure to your bottom line? Over 30 different regulatory structures exist for the cannabis industry in the United States and the lack of open markets result in micro-economies that work against the modern business model in an era of globalization. What best practices from other consumer packaged industries can be used to transform an average cannabis or hemp business into a market disruptor? We will investigate how smart hires on your organization chart, implementation of an effective quality management system, adoption of good manufacturing practices (GMPs), and the incorporation of risk management practices can significantly reduce your operating costs in a scalable cannabis business. Do not reinvent the wheel. Rather, implement proper planning strategies and extract best practices from parallel industries to scale your business within and outside of individual state and national boundaries. Empower your Quality and Compliance units and watch your business flourish.

Learning Objectives:
1. Identify the fundamental systems that will apply to all businesses regardless of the market.
2. Understand how best practices from ag, food, and pharma can integrate into the cannabis sector.
3. Recognize what skills and experience to look for when hiring for key roles.
4. Develop a greater understanding of resources that allow professionals to work smarter not harder.

Session Code: LL06

Presenter:
David Vaillencourt, President, Principal Consultant, The GMP Collective

Is your Quality or Compliance Department viewed as a benefit or expenditure to your bottom line? Over 30 different regulatory structures exist for the...

THURSDAY, FEBRUARY 20, 2020 9:00 AM - 10:00 AM (Room 209)

Handle the Hiccups: How to Deal With the Worst So You Can be The Best!

The Northeast region of the U.S. is a market that is rife for cannabis opportunity. Successful adult-use legalization in some states and the push for it in others makes this area a prime target for cannabis entrepreneurs. However, market potential doesn’t equal success, and this panel will help attendees navigate common licensing pitfalls and how to avoid major mistakes that could cost your cannabis business in multiple ways.

Learn lessons and insights that have been gleaned from going through numerous licensing application processes, and hear firsthand knowledge of the hiccups you need to be prepared for. Leading consultants and current Northeast operators who have been in the trenches will share entertaining stories while educating the audience in this engaging and instructive session.

Learning Objectives:
1. Understand what is unique about licensing applications and regulations in the Northeast vs. other areas of the country.
2. Learn the pitfalls of planning in licensing applications — what you put too much focus on and what you forget.
3. Understand why you shouldn’t underestimate the “easy” stuff — the smallest hiccup can ruin your efforts if not handled properly.
4. Learn why everything has to be hard! Proper business planning and a solid team can make a world of difference.

Session Code: TH03

Presenters:
Victoria Trusty, Senior Account Manager, Canna Advisors
Corrinne Ogrodnik, Owner, Maitri Medicinals


THURSDAY, FEBRUARY 20, 2020 12:00 PM - 12:20 PM (Expo Hall)

A Novel Cannabinoid Rollout

This presentation will discuss the first large scale propagation of CBG dominant genetics and the effect on formulations and targeted conditions and ailments. With 1000 Acres of CBD genetics and 500 acres of CBG genetics planted for the 2019 Harvest, Hemptown will offer the industry a new Novel Cannabinoids every year for the foreseeable future as we roll out CBG, CBN, and CBC genetics.

Session Code: LL09

Presenter:
John Cummings,CEO, Hemptown USA


THURSDAY, FEBRUARY 20, 2020 9:00 AM - 10:00 AM (Room 207)

Environmental Sustainability in the Cannabis Industry

In February, NCIA’s Policy Council will release its first policy council paper on environmental sustainability. The same people who support cannabis legalization support the environment. The industry needs to lead on issues related to environmental sustainability, not follow. That leadership starts with taking a hard look at our growing, production, processing, manufacturing, packaging, and shipping practices. We must reduce our use of water, electricity and plastic. And we have to demonstrate to our consumers that we are taking proactive steps. Panelists will include members of the drafting committee for the environmental sustainability white paper, including policy council members and other environmental experts.

Learning Objectives:
1. How we can become the greenest of green industries.
2. How the industry can educate everyone in the supply chain about environmental best practices.
3. How the industry will continue to innovate on environmental issues.
4. How the industry can do this without governmental bodies requiring them to do so.

Session Code: TH01

Presenter:
Andrew Kline, Director of Public Policy, National Cannabis Industry Association


THURSDAY, FEBRUARY 20, 2020 9:00 AM - 10:00 AM (Room 208)

How to Hit Retail 2.0 Velocity: Compliance, Talent, and Brand Success

According to a Gallup poll, 66% of Americans support the federal legalization of recreational marijuana and with that comes an ever-expanding retail footprint. This session is designed to address the unique challenges faced by cannabis retail leaders and entrepreneurs in planning their operations for success in a modern retail environment. The panel will take a look at Talent, Brand, and Compliance strategies with real-life case studies to help provide valuable take-aways for the implementation of a Retail 2.0 strategy.

Learning Objectives:
1. Talent – Finding and retaining the right talent for the job can be a challenge, and the industry’s high turnover rate makes it seemingly more difficult. Knowing what to look for when hiring, having solid training and developmental programs in place, and understanding what makes people leave vs stay with a company, will greatly improve your “talent farm” to ensure prosperity and longevity of your staff and your brand.
2. Compliance – Cannabis is one of the most heavily regulated industries in the country, and due to its infancy, regulation and compliance are ever-evolving in order to ensure consumer safety. It is critical to ensure that your business is equipped with best practices, such as internal audits, thorough staff training, and a steadfast commitment to compliance, in order to avoid legal mishaps along the way. We will cover the foundation of best practice implementation with insight from several industry experts.
3. Brand – Building a strong brand image is crucial in the success of a retail company. When building a brand, it is important to know: how social media marketing is a key factor in creating brand awareness; that endorsements for your company speak loudly to the consumer about your brand, as do the products you build your brand around; and how to establish and live up to your Brand Standards.
4. Culture – The right culture created within a company will differentiate you from your competitors. Employees who love their job will encourage more customers to love your company, and in turn, drive the business forward and grow your brand awareness organically. The environment is key, and your culture should feel comfortable and welcoming. What makes your company unique? Are you active in the community in which you serve? Are you creating a selling culture within your team?”

Session Code: TH02

Presenters:
Ryan Rapaport, Head of Market Development, Best in Grow
Larina Scofield, Director of Operations, Wash Park Boutique, LLC
Tyler Stratford, Manager of Retail Operations, Canna Advisors
Sandy Lynskey, Counsel, Mac Murray & Shuster LLP


THURSDAY, FEBRUARY 20, 2020 9:00 AM - 4:30 PM (Room TBD)

CannaVest


THURSDAY, FEBRUARY 20, 2020 10:00 AM - 11:30 AM (Veterans Memorial Auditorium)

Keynote


THURSDAY, FEBRUARY 20, 2020 11:00 AM - 11:20 AM (Expo Hall)

Vital Pet Cannabis Industry Implications

This presentation will provide an overview of the veterinary medical cannabis field from the first and only globally-recognized actively licensed veterinarian who consults and oversees product developers on elements required to create a safe, effective, and successful niche marketing pet product/product lines in the current cannabis industry.

Learning Objectives:
1. Learn general safe product formulation considerations (accepted active molecule types/concentrations, carrier molecules, toxic substances to avoid).
2. Stay current on federal and state veterinary medical profession limitations on cannabis advice/recommendations.
3. Get updated on niche marketing considerations, labeling concerns, and phrases to avoid (organic, all-natural, vegan, lab-tested, potential vs treat/address, general cannabis benefits).
4. What a medical professional is going to be looking for now and in the future when deciding on a product (concentration vs. total dose in bottle, carrier molecule, minimum lab testing standardizations).

Session Code: LL07

Presenter:
Zac Pilossoph, General Practice Veterinarian, YouDoYou LLC


THURSDAY, FEBRUARY 20, 2020 11:30 AM - 11:50 AM (Expo Hall)

Growing Your Business With Data Powered Marketing

This presentation will help you learn how to take advantage of your existing business and customer data to help accelerate your marketing strategies. We will explore the best way to capture, manage and visualize your business data and how you can activate it for marketing purposes. Turning business insights and your existing customers into your most valuable asset by allowing this data to inform a custom approach, proprietary to your business, for new customer acquisition. In addition, to harnessing and understanding your customer data, we then will dive deep into the many ways you can segment and build audiences to personalize messaging across multiple advertising mediums. To deliver compliant and effective marketing campaigns at scale.

Learning Objectives:
1. Understand what data within your business that is going unmeasured or is underutilized.
2. How you can turn your data into a valuable asset for better marketing.
3. Get a complete view of what is allowable when marketing THC and CBD businesses.
4. Understand how to measure the success of their marketing campaigns.”

Session Code: LL08

Presenter:
Jon Lowen, Co-founder, Surfside


THURSDAY, FEBRUARY 20, 2020 1:00 PM - 1:20 PM (Expo Hall)

The Beauty and The Beast of Resilience

The cannabis industry has been a ride of highs and lows…extreme profits, raided fields, successful startups, jail time, quality control, social responsibility and twists and turns that change by the day. While the global legal marijuana market size is experiencing rapid growth of over 24%, many companies are still experiencing growing pains and stringent rules and regulations inhibiting growth.

The emergence of a new market creates surprises that we’ve never seen or experienced before, which leaves business owners, regulators, policy makers, researchers, and consumers caught off guard. Although there are many upsides to cannabis, it is evident now more than ever, that every decision is a risk decision for those in the cannabis business. In this session, we will discuss how to proactively examine the high growth market of cannabis and building a sustainable operation where proper risk mitigation is in place to make more informed business decisions.

Learning Objectives:
1. Explore how business resilience increases operational efficiencies, profitability and strengthens organizational reputation.
2. Understand how to identify risks hidden in plain sight.
3. Identify the 5 practices organizations do well and 5 that are ignored when implementing resilience strategies.
4. Examine the appropriate level of risk management oversight for your organization.

Session Code: LL11

Presenter:
Vanessa Vaughn Mathews, Chief Resilience Officer, Asfalis Advisors


THURSDAY, FEBRUARY 20, 2020 1:00 PM - 2:00 PM (Room 207)

Federal Outlook

Session Code: TH04


THURSDAY, FEBRUARY 20, 2020 1:00 PM - 2:00 PM (Room 208)

CBD

This panel will explore the federal, state, and local regulatory changes occurring rapidly in the hemp industry. The presentation will explain USDA’s interim hemp rule, while discussing potential state responses to the USDA regulations, and potential impacts on businesses.

Learning Objectives:
1. Understand the USDA hemp rules, especially the “Total THC” requirement, DEA regulatory involvement, negligence sanctions, and sampling protocol.
2. Learn why most of the power to regulate hemp still lies with the states in the form of state plans, which will be submitted in the first half of 2019.
3. Understand the benefits of the 2018 Farm Bill for industry including availability of banking, crop insurance, IP protection, and bankruptcy court.
4. Learn why local governments also have a part to play in hemp regulation though bans, inspections, and permitting.”

Session Code: TH05

Presenters:
Alex Buscher, Attorney, Buscher Law LLC
Robert Selna, Attorney, Wendel Rosen LLP
Benton Bodamer, Attorney, DickinsonWright
Cindy Sovine, President & CEO, Sovine Consulting


THURSDAY, FEBRUARY 20, 2020 1:00 PM - 2:00 PM (Room 209)

Community Advocacy in Massachusetts

Session Code: TH06

Presenter:
Andrea Cabral, CEO, Ascend Massachusetts


THURSDAY, FEBRUARY 20, 2020 1:30 PM - 1:50 PM (Expo Hall)

Lessons Cannabis Businesses Can Learn from the Craft Beer Industry

As the cannabis industry evolves at a rapid pace with more large-scale corporations delving into the space, some experts predict a split will occur that’s similar to what has happened in the beer industry: consumers can pick a less flavorful, cheap beer – or they can go for more expensive craft brews, which boast better flavor and quality. As the current Sales Director of the premier, vertically integrated cannabis company NUG, craft beer industry veteran Ted Whitney can share firsthand advice for cannabis companies who want to maintain quality and a strong audience while keeping costs reasonable. The panel can provide lessons learned from the booming growth of the craft beer industry and advice for how to stay ahead of the curve and competition through craft cannabis.

Learning Objectives:
1. Comparing and contrasting the craft beer industry with the cannabis industry so executives in the latter can make wise decisions about the future of their companies.
2. The pros and cons of focusing on one flagship product.
3. What craft cannabis is and isn’t.
4. A future outlook based on industry trends, including the rise of cannabis beer, bridging the two worlds.”

Session Code: LL12

Presenter:
Ted Whitney, Sales Director, NUG


THURSDAY, FEBRUARY 20, 2020 2:15 PM - 3:15 PM (Room 207)

Overcoming Industry Hiring Challenges To Win and Retain Best-In-Class Talent

Cannabis companies know that growing a business in this industry is unlike any other. We are pioneers of a new domain. While that comes with a unique sense of excitement and pride, it also comes with its own unique challenges – especially when the industry is rapidly evolving from a camp of adventurous trailblazers to professionalized services.

The same fast-paced evolution can be seen in the industry’s professionalization of executive recruitment and managing human capital.

The biggest hiring challenges are often linked to the rapid pace of the industry’s evolution. Many times, newly-created roles have little (if any) previous employee reference points to determine success.

This spurs other challenges, such as choosing an acceptable compensation package, or designing the “right” candidate experience needed to attract best-in-class talent from more established industries.

Evaluating for culture fit is also incredibly challenging since most cannabis companies are still in “startup” mode, and many company cultures are still being defined.

Learning Objectives:
1. Learn more about the approach and process to launch and execute the search for a strong executive-level hire.
2. Understand how to go about selecting AND winning the “right” talent with a long-term “fit” in mind.
3. Evaluate and ensure your selection process and retention is a winning strategy.
4. Recognize the industry hiring/retention shortfalls and myths.

Session Code: TH07

Presenters:
Bryan Passman, Founder, Hunter + Esquire; The GIGG
Adam Kaplan, CEO and Founder, Kaplan Executive Search


THURSDAY, FEBRUARY 20, 2020 2:15 PM - 3:15 PM (Room 208)

A Safer Sustainable Cultivating

In many ways, innovation has stagnated in mainstream agriculture. BigAg farm methods have remained unchanged for the past 50 years. In addition, pathogen testing still relies on petri dishes – a century-old method. As climates change, ingenuity is required to produce more crops on less land in a more sustainable way. The cannabis industry offers forward-thinking solutions that may just point the way forward in modern agriculture.

In this presentation, we’ll bring together scientists and farmers developing and utilizing the latest agricultural advances in cannabis that could lead to a new era of farming. We’ll talk about breeding techniques that result in crops that respect the land and preserve water. We’ll look at technologies that support regenerative agriculture and environmental stewardship. And we’ll discuss how to scale farming in a way that is not only more sustainable, but safer, as well.

Learning Objectives:
1. Discuss how bleeding edge breeding, bioinformatics, and gene sequencing technologies can support sustainable agriculture that results in higher yields.
2. Learn the importance of the right microbes – and how to keep out the bad ones.
3. Learn how modern breeding, next-generation sequencing, and bioinformatics are all tools that support regenerative agriculture and environmental stewardship.
4. Examine how innovation in cannabis and hemp will not only help our industry but provide guidance for future farmers willing to exchange short-term gain for long-term stability.”

Session Code: TH08

Presenters:
Jonathan Vaught, Ph.D., Founder & CEO, Front Range Biosciences
Dan McClure, VP of Agronomy, Canndescent
Milan Patel, Co-Founder & CEO, PathogenDx
Charlie McKenzie, Partner, Chief Sales Officer, Bioculture Group


THURSDAY, FEBRUARY 20, 2020 3:30 PM - 4:30 PM (Room 207)

Growing Beyond State Lines: How to Expand Your Cannabis Business

Being first to market is key in an emerging industry like cannabis. Brand specialists, product manufacturers and even retailers who have maxed out returns in one state are looking to grow their footprint in other jurisdictions. With federal laws working against them, entrepreneurs need the capital, fortitude, and creativity to wade through all the minefields that could trip up these transactions. This session focuses on key considerations in growing your enterprise beyond state lines.

Learning Objectives:
1. Identify the different ways a business can expand out of state, whether via pure acquisition, an option to acquire, or through licensing arrangements.
2. Understand the legal challenges of expansion and how to overcome those challenges.
3. Summarize the state-by-state markets in adult-use and medical cannabis.
4. Understand the importance of cultural differences in different jurisdictions, and the NIMBY-ism that often stifles transactions.

Session Code: TH10

Presenters:
Charles Alovisetti, Attorney, Vicente Sederberg LLP
Ilya Ross, Attorney, Vicente Sederberg LLP


THURSDAY, FEBRUARY 20, 2020 3:30 PM - 4:30 PM (Room 208)

CPG in The Cannabis Industry: So Tell me What You Want, What You Really Really Want

Every successful CPG brand has a secret weapon: loyal customers. Your customers will tell you what they really really want. This panel of cannabis entrepreneurs and influencers discuss how their brand developed market-leading products and how they sell experiences that consumers want. The discussion digs into the importance of data in driving strategy and product design and how companies differentiate their products in a crowded, highly regulated and soon-to-be-national market. The panelists will also share strategies that they have used to create memorable, branded consumer experiences.

Learning Objectives:
1. How to use data and customer sentiment to innovate and shift gears in a complex market.
2. Learn key metrics to capture and assess in order to carve out a new lane or launch a niche product.
3. Understand why CBD products are opening up entirely new challenges and opportunities for all companies.
4. Learn why history repeats itself: what to learn from the industry’s past mistakes.

Session Code: TH11

Presenters:
Jake Heimark, CEO, Plus Products
Merril Gilbert, Co-founder & CEO, Trace Trust


THURSDAY, FEBRUARY 20, 2020 10:00 AM - 11:30 AM (Veterans Memorial Auditorium)

Keynote


THURSDAY, FEBRUARY 20, 2020 9:00 AM - 4:30 PM (Room TBD)

CannaVest


THURSDAY, FEBRUARY 20, 2020 9:00 AM - 10:00 AM (Room 209)

Handle the Hiccups: How to Deal With the Worst So You Can be The Best!

The Northeast region of the U.S. is a market that is rife for cannabis opportunity. Successful adult-use legalization in some states and the push for it in others makes this area a prime target for cannabis entrepreneurs. However, market potential doesn’t equal success, and this panel will help attendees navigate common licensing pitfalls and how to avoid major mistakes that could cost your cannabis business in multiple ways.

Learn lessons and insights that have been gleaned from going through numerous licensing application processes, and hear firsthand knowledge of the hiccups you need to be prepared for. Leading consultants and current Northeast operators who have been in the trenches will share entertaining stories while educating the audience in this engaging and instructive session.

Learning Objectives:
1. Understand what is unique about licensing applications and regulations in the Northeast vs. other areas of the country.
2. Learn the pitfalls of planning in licensing applications — what you put too much focus on and what you forget.
3. Understand why you shouldn’t underestimate the “easy” stuff — the smallest hiccup can ruin your efforts if not handled properly.
4. Learn why everything has to be hard! Proper business planning and a solid team can make a world of difference.

Session Code: TH03

Presenters:
Victoria Trusty, Senior Account Manager, Canna Advisors
Corrinne Ogrodnik, Owner, Maitri Medicinals

The Northeast region of the U.S. is a market that is rife for cannabis opportunity. Successful adult-use legalization in some states and the push for it in...

THURSDAY, FEBRUARY 20, 2020 1:00 PM - 2:00 PM (Room 209)

Community Advocacy in Massachusetts

Session Code: TH06

Presenter:
Andrea Cabral, CEO, Ascend Massachusetts

Session Code: TH06 Presenter: Andrea Cabral, CEO, Ascend Massachusetts

THURSDAY, FEBRUARY 20, 2020 9:00 AM - 10:00 AM (Room 207)

Environmental Sustainability in the Cannabis Industry

In February, NCIA’s Policy Council will release its first policy council paper on environmental sustainability. The same people who support cannabis legalization support the environment. The industry needs to lead on issues related to environmental sustainability, not follow. That leadership starts with taking a hard look at our growing, production, processing, manufacturing, packaging, and shipping practices. We must reduce our use of water, electricity and plastic. And we have to demonstrate to our consumers that we are taking proactive steps. Panelists will include members of the drafting committee for the environmental sustainability white paper, including policy council members and other environmental experts.

Learning Objectives:
1. How we can become the greenest of green industries.
2. How the industry can educate everyone in the supply chain about environmental best practices.
3. How the industry will continue to innovate on environmental issues.
4. How the industry can do this without governmental bodies requiring them to do so.

Session Code: TH01

Presenter:
Andrew Kline, Director of Public Policy, National Cannabis Industry Association

In February, NCIA’s Policy Council will release its first policy council paper on environmental sustainability. The same people who support cannabis...

THURSDAY, FEBRUARY 20, 2020 1:00 PM - 2:00 PM (Room 207)

Federal Outlook

Session Code: TH04

Session Code: TH04

THURSDAY, FEBRUARY 20, 2020 2:15 PM - 3:15 PM (Room 207)

Overcoming Industry Hiring Challenges To Win and Retain Best-In-Class Talent

Cannabis companies know that growing a business in this industry is unlike any other. We are pioneers of a new domain. While that comes with a unique sense of excitement and pride, it also comes with its own unique challenges – especially when the industry is rapidly evolving from a camp of adventurous trailblazers to professionalized services.

The same fast-paced evolution can be seen in the industry’s professionalization of executive recruitment and managing human capital.

The biggest hiring challenges are often linked to the rapid pace of the industry’s evolution. Many times, newly-created roles have little (if any) previous employee reference points to determine success.

This spurs other challenges, such as choosing an acceptable compensation package, or designing the “right” candidate experience needed to attract best-in-class talent from more established industries.

Evaluating for culture fit is also incredibly challenging since most cannabis companies are still in “startup” mode, and many company cultures are still being defined.

Learning Objectives:
1. Learn more about the approach and process to launch and execute the search for a strong executive-level hire.
2. Understand how to go about selecting AND winning the “right” talent with a long-term “fit” in mind.
3. Evaluate and ensure your selection process and retention is a winning strategy.
4. Recognize the industry hiring/retention shortfalls and myths.

Session Code: TH07

Presenters:
Bryan Passman, Founder, Hunter + Esquire; The GIGG
Adam Kaplan, CEO and Founder, Kaplan Executive Search

Cannabis companies know that growing a business in this industry is unlike any other. We are pioneers of a new domain. While that comes with a unique sense...

THURSDAY, FEBRUARY 20, 2020 3:30 PM - 4:30 PM (Room 207)

Growing Beyond State Lines: How to Expand Your Cannabis Business

Being first to market is key in an emerging industry like cannabis. Brand specialists, product manufacturers and even retailers who have maxed out returns in one state are looking to grow their footprint in other jurisdictions. With federal laws working against them, entrepreneurs need the capital, fortitude, and creativity to wade through all the minefields that could trip up these transactions. This session focuses on key considerations in growing your enterprise beyond state lines.

Learning Objectives:
1. Identify the different ways a business can expand out of state, whether via pure acquisition, an option to acquire, or through licensing arrangements.
2. Understand the legal challenges of expansion and how to overcome those challenges.
3. Summarize the state-by-state markets in adult-use and medical cannabis.
4. Understand the importance of cultural differences in different jurisdictions, and the NIMBY-ism that often stifles transactions.

Session Code: TH10

Presenters:
Charles Alovisetti, Attorney, Vicente Sederberg LLP
Ilya Ross, Attorney, Vicente Sederberg LLP

Being first to market is key in an emerging industry like cannabis. Brand specialists, product manufacturers and even retailers who have maxed out returns in...

THURSDAY, FEBRUARY 20, 2020 9:00 AM - 10:00 AM (Room 208)

How to Hit Retail 2.0 Velocity: Compliance, Talent, and Brand Success

According to a Gallup poll, 66% of Americans support the federal legalization of recreational marijuana and with that comes an ever-expanding retail footprint. This session is designed to address the unique challenges faced by cannabis retail leaders and entrepreneurs in planning their operations for success in a modern retail environment. The panel will take a look at Talent, Brand, and Compliance strategies with real-life case studies to help provide valuable take-aways for the implementation of a Retail 2.0 strategy.

Learning Objectives:
1. Talent – Finding and retaining the right talent for the job can be a challenge, and the industry’s high turnover rate makes it seemingly more difficult. Knowing what to look for when hiring, having solid training and developmental programs in place, and understanding what makes people leave vs stay with a company, will greatly improve your “talent farm” to ensure prosperity and longevity of your staff and your brand.
2. Compliance – Cannabis is one of the most heavily regulated industries in the country, and due to its infancy, regulation and compliance are ever-evolving in order to ensure consumer safety. It is critical to ensure that your business is equipped with best practices, such as internal audits, thorough staff training, and a steadfast commitment to compliance, in order to avoid legal mishaps along the way. We will cover the foundation of best practice implementation with insight from several industry experts.
3. Brand – Building a strong brand image is crucial in the success of a retail company. When building a brand, it is important to know: how social media marketing is a key factor in creating brand awareness; that endorsements for your company speak loudly to the consumer about your brand, as do the products you build your brand around; and how to establish and live up to your Brand Standards.
4. Culture – The right culture created within a company will differentiate you from your competitors. Employees who love their job will encourage more customers to love your company, and in turn, drive the business forward and grow your brand awareness organically. The environment is key, and your culture should feel comfortable and welcoming. What makes your company unique? Are you active in the community in which you serve? Are you creating a selling culture within your team?”

Session Code: TH02

Presenters:
Ryan Rapaport, Head of Market Development, Best in Grow
Larina Scofield, Director of Operations, Wash Park Boutique, LLC
Tyler Stratford, Manager of Retail Operations, Canna Advisors
Sandy Lynskey, Counsel, Mac Murray & Shuster LLP

According to a Gallup poll, 66% of Americans support the federal legalization of recreational marijuana and with that comes an ever-expanding retail...

THURSDAY, FEBRUARY 20, 2020 1:00 PM - 2:00 PM (Room 208)

CBD

This panel will explore the federal, state, and local regulatory changes occurring rapidly in the hemp industry. The presentation will explain USDA’s interim hemp rule, while discussing potential state responses to the USDA regulations, and potential impacts on businesses.

Learning Objectives:
1. Understand the USDA hemp rules, especially the “Total THC” requirement, DEA regulatory involvement, negligence sanctions, and sampling protocol.
2. Learn why most of the power to regulate hemp still lies with the states in the form of state plans, which will be submitted in the first half of 2019.
3. Understand the benefits of the 2018 Farm Bill for industry including availability of banking, crop insurance, IP protection, and bankruptcy court.
4. Learn why local governments also have a part to play in hemp regulation though bans, inspections, and permitting.”

Session Code: TH05

Presenters:
Alex Buscher, Attorney, Buscher Law LLC
Robert Selna, Attorney, Wendel Rosen LLP
Benton Bodamer, Attorney, DickinsonWright
Cindy Sovine, President & CEO, Sovine Consulting

This panel will explore the federal, state, and local regulatory changes occurring rapidly in the hemp industry. The presentation will explain USDA’s...

THURSDAY, FEBRUARY 20, 2020 2:15 PM - 3:15 PM (Room 208)

A Safer Sustainable Cultivating

In many ways, innovation has stagnated in mainstream agriculture. BigAg farm methods have remained unchanged for the past 50 years. In addition, pathogen testing still relies on petri dishes – a century-old method. As climates change, ingenuity is required to produce more crops on less land in a more sustainable way. The cannabis industry offers forward-thinking solutions that may just point the way forward in modern agriculture.

In this presentation, we’ll bring together scientists and farmers developing and utilizing the latest agricultural advances in cannabis that could lead to a new era of farming. We’ll talk about breeding techniques that result in crops that respect the land and preserve water. We’ll look at technologies that support regenerative agriculture and environmental stewardship. And we’ll discuss how to scale farming in a way that is not only more sustainable, but safer, as well.

Learning Objectives:
1. Discuss how bleeding edge breeding, bioinformatics, and gene sequencing technologies can support sustainable agriculture that results in higher yields.
2. Learn the importance of the right microbes – and how to keep out the bad ones.
3. Learn how modern breeding, next-generation sequencing, and bioinformatics are all tools that support regenerative agriculture and environmental stewardship.
4. Examine how innovation in cannabis and hemp will not only help our industry but provide guidance for future farmers willing to exchange short-term gain for long-term stability.”

Session Code: TH08

Presenters:
Jonathan Vaught, Ph.D., Founder & CEO, Front Range Biosciences
Dan McClure, VP of Agronomy, Canndescent
Milan Patel, Co-Founder & CEO, PathogenDx
Charlie McKenzie, Partner, Chief Sales Officer, Bioculture Group

In many ways, innovation has stagnated in mainstream agriculture. BigAg farm methods have remained unchanged for the past 50 years. In addition, pathogen...

THURSDAY, FEBRUARY 20, 2020 3:30 PM - 4:30 PM (Room 208)

CPG in The Cannabis Industry: So Tell me What You Want, What You Really Really Want

Every successful CPG brand has a secret weapon: loyal customers. Your customers will tell you what they really really want. This panel of cannabis entrepreneurs and influencers discuss how their brand developed market-leading products and how they sell experiences that consumers want. The discussion digs into the importance of data in driving strategy and product design and how companies differentiate their products in a crowded, highly regulated and soon-to-be-national market. The panelists will also share strategies that they have used to create memorable, branded consumer experiences.

Learning Objectives:
1. How to use data and customer sentiment to innovate and shift gears in a complex market.
2. Learn key metrics to capture and assess in order to carve out a new lane or launch a niche product.
3. Understand why CBD products are opening up entirely new challenges and opportunities for all companies.
4. Learn why history repeats itself: what to learn from the industry’s past mistakes.

Session Code: TH11

Presenters:
Jake Heimark, CEO, Plus Products
Merril Gilbert, Co-founder & CEO, Trace Trust

Every successful CPG brand has a secret weapon: loyal customers. Your customers will tell you what they really really want. This panel of cannabis...

THURSDAY, FEBRUARY 20, 2020 11:00 AM - 11:20 AM (Expo Hall)

Vital Pet Cannabis Industry Implications

This presentation will provide an overview of the veterinary medical cannabis field from the first and only globally-recognized actively licensed veterinarian who consults and oversees product developers on elements required to create a safe, effective, and successful niche marketing pet product/product lines in the current cannabis industry.

Learning Objectives:
1. Learn general safe product formulation considerations (accepted active molecule types/concentrations, carrier molecules, toxic substances to avoid).
2. Stay current on federal and state veterinary medical profession limitations on cannabis advice/recommendations.
3. Get updated on niche marketing considerations, labeling concerns, and phrases to avoid (organic, all-natural, vegan, lab-tested, potential vs treat/address, general cannabis benefits).
4. What a medical professional is going to be looking for now and in the future when deciding on a product (concentration vs. total dose in bottle, carrier molecule, minimum lab testing standardizations).

Session Code: LL07

Presenter:
Zac Pilossoph, General Practice Veterinarian, YouDoYou LLC

This presentation will provide an overview of the veterinary medical cannabis field from the first and only globally-recognized actively licensed...

THURSDAY, FEBRUARY 20, 2020 11:30 AM - 11:50 AM (Expo Hall)

Growing Your Business With Data Powered Marketing

This presentation will help you learn how to take advantage of your existing business and customer data to help accelerate your marketing strategies. We will explore the best way to capture, manage and visualize your business data and how you can activate it for marketing purposes. Turning business insights and your existing customers into your most valuable asset by allowing this data to inform a custom approach, proprietary to your business, for new customer acquisition. In addition, to harnessing and understanding your customer data, we then will dive deep into the many ways you can segment and build audiences to personalize messaging across multiple advertising mediums. To deliver compliant and effective marketing campaigns at scale.

Learning Objectives:
1. Understand what data within your business that is going unmeasured or is underutilized.
2. How you can turn your data into a valuable asset for better marketing.
3. Get a complete view of what is allowable when marketing THC and CBD businesses.
4. Understand how to measure the success of their marketing campaigns.”

Session Code: LL08

Presenter:
Jon Lowen, Co-founder, Surfside

This presentation will help you learn how to take advantage of your existing business and customer data to help accelerate your marketing strategies. We will...

THURSDAY, FEBRUARY 20, 2020 12:00 PM - 12:20 PM (Expo Hall)

A Novel Cannabinoid Rollout

This presentation will discuss the first large scale propagation of CBG dominant genetics and the effect on formulations and targeted conditions and ailments. With 1000 Acres of CBD genetics and 500 acres of CBG genetics planted for the 2019 Harvest, Hemptown will offer the industry a new Novel Cannabinoids every year for the foreseeable future as we roll out CBG, CBN, and CBC genetics.

Session Code: LL09

Presenter:
John Cummings,CEO, Hemptown USA

This presentation will discuss the first large scale propagation of CBG dominant genetics and the effect on formulations and targeted conditions and...

THURSDAY, FEBRUARY 20, 2020 1:00 PM - 1:20 PM (Expo Hall)

The Beauty and The Beast of Resilience

The cannabis industry has been a ride of highs and lows…extreme profits, raided fields, successful startups, jail time, quality control, social responsibility and twists and turns that change by the day. While the global legal marijuana market size is experiencing rapid growth of over 24%, many companies are still experiencing growing pains and stringent rules and regulations inhibiting growth.

The emergence of a new market creates surprises that we’ve never seen or experienced before, which leaves business owners, regulators, policy makers, researchers, and consumers caught off guard. Although there are many upsides to cannabis, it is evident now more than ever, that every decision is a risk decision for those in the cannabis business. In this session, we will discuss how to proactively examine the high growth market of cannabis and building a sustainable operation where proper risk mitigation is in place to make more informed business decisions.

Learning Objectives:
1. Explore how business resilience increases operational efficiencies, profitability and strengthens organizational reputation.
2. Understand how to identify risks hidden in plain sight.
3. Identify the 5 practices organizations do well and 5 that are ignored when implementing resilience strategies.
4. Examine the appropriate level of risk management oversight for your organization.

Session Code: LL11

Presenter:
Vanessa Vaughn Mathews, Chief Resilience Officer, Asfalis Advisors

The cannabis industry has been a ride of highs and lows…extreme profits, raided fields, successful startups, jail time, quality control, social...

THURSDAY, FEBRUARY 20, 2020 1:30 PM - 1:50 PM (Expo Hall)

Lessons Cannabis Businesses Can Learn from the Craft Beer Industry

As the cannabis industry evolves at a rapid pace with more large-scale corporations delving into the space, some experts predict a split will occur that’s similar to what has happened in the beer industry: consumers can pick a less flavorful, cheap beer – or they can go for more expensive craft brews, which boast better flavor and quality. As the current Sales Director of the premier, vertically integrated cannabis company NUG, craft beer industry veteran Ted Whitney can share firsthand advice for cannabis companies who want to maintain quality and a strong audience while keeping costs reasonable. The panel can provide lessons learned from the booming growth of the craft beer industry and advice for how to stay ahead of the curve and competition through craft cannabis.

Learning Objectives:
1. Comparing and contrasting the craft beer industry with the cannabis industry so executives in the latter can make wise decisions about the future of their companies.
2. The pros and cons of focusing on one flagship product.
3. What craft cannabis is and isn’t.
4. A future outlook based on industry trends, including the rise of cannabis beer, bridging the two worlds.”

Session Code: LL12

Presenter:
Ted Whitney, Sales Director, NUG

As the cannabis industry evolves at a rapid pace with more large-scale corporations delving into the space, some experts predict a split will occur that’s...

Elevation Lounge: Lightning Lessons

Wednesday, February 19, 2020

11:10 AM – 11:30 AM Cannabis Cultivation: The Gateway to Agricultural Water Management Best Practices
Speaker: Kyle Lisabeth, Director of Business Development, Silver Bullet Water Treatment

11:40 AM – 12:00 PM Cannabis in 2020: Exploring Mature Market Trends from a Northeast Perspective
Speaker: Kate Senzamici, Account Manager, BDS Analytics

2:30 PM – 2:50 PM From Seed to Sale : The Global Supply Chain
Speaker: Peter Holzworth, President/CEO, Fly Soul Shoes

3:10 PM – 3:30 PM Don’t Reinvent the Wheel: Best Practices and GMPs THat Will Allow Your Business to Scale
Speaker: David Vaillencourt, President, Principal Consultant The GMP Collective

Thursday, February 20, 2020

11:00 AM – 11:20 AM Vital Pet Cannabis Industry Implications
Speaker: Zac Pilossoph, General Practice Veterinarian, YouDoYou LLC

11:30 AM – 11:50 AM Growing Your Business With Data Powered Marketing
Speaker: Jon Lowen, Co-founder, Surfside

12:00 PM – 12:20 PM A Novel Cannabinoid Rollout
Speaker: John Cummings, CEO, Hemptown USA

1:00 PM – 1:20 PM The Beauty and The Beast of Resilience
Speaker: Vanessa Vaughn Mathews, Chief Resilience Officer, Asfalis Advisors

1:30 PM – 1:50 PM Lessons Cannabis Businesses Can Learn from the Craft Beer Industry
Speaker: Ted Whitney, Sales Director, NUG