Region: Northeast Cannabis Business Conference
Coming Fall 2021!
Room: 209
Session: TH06
Time:
Thursday, February 20
1:00PM - 2:00PM

Community Advocacy in Massachusetts

Cannabis in the Northeast


Room: 209
Session: TH06
Time:
Thursday, February 20
1:00PM - 2:00PM

If community advocacy isn’t an important part of your business plan, it should be. In Massachusetts, many applications have been submitted, but few are getting through since the state has given more power to local municipalities than any other state. Towns are also allowed to opt-out of legalization, resulting in a minefield of bureaucracy for dispensary hopefuls.

Businesses hoping to operate in Massachusetts in the next few years should be aware of how their company and the community can work together to get to yes. This presentation will feature Andrea Cabral, CEO of Ascend Mass, who has successfully petitioned major cities and smaller towns throughout the Commonwealth, along with David Rabinovitz. Together, they’ll show how to set up a positive advocacy campaign that mobilizes local supporters and reaches lawmakers to close deals.