The Northeast region of the U.S. is a market that is rife for cannabis opportunity. Successful adult-use legalization in some states and the push for it in others makes this area a prime target for cannabis entrepreneurs. However, market potential doesn’t equal success, and this panel will help attendees navigate common licensing pitfalls and how to avoid major mistakes that could cost your cannabis business in multiple ways. Learn lessons and insight that have been gleaned from going through numerous licensing application processes, and hear firsthand knowledge of the hiccups you need to be prepared for. Leading consultants and current Northeast operators who have been in the trenches will share entertaining stories while educating the audience in this engaging and instructive session.