Cannabis companies put a lot of effort and resources into packaging – in part because of regulations and laws, but also because the packaging represents their brand. Selecting the right packaging materials, considering sustainable choices, ensuring compliance with labeling laws, and protecting the products and brands from counterfeiting are issues that all companies must consider. In this panel discussion, expert members of the NCIA Packaging and Labeling committee will address these issues and more as they discuss the future of cannabis packaging.